Founded in May 2024 under the umbrella of Gray Harbor Digital, Bayfront Media emerged as a beacon of innovation in the partnership marketing realm. Spearheaded by CEO Brett Houck, Gray Harbor Digital swiftly established itself as a frontrunner in the partnership marketing landscape since its inception in June 2022. With over 15 years of expertise in performance marketing, Houck’s visionary leadership, coupled with a steadfast commitment to transparency, propelled the company to redefine industry standards.

Drawing from his extensive background in media buying and native advertising, Houck pioneered a revolutionary approach within Gray Harbor Digital by seamlessly integrating non-traditional affiliate partnerships into a traditional CPA model. This groundbreaking strategy not only fostered transparent partnerships but also democratized access to affiliate marketing campaigns and premium brands. As a result, hundreds of new partners now benefit from unparalleled opportunities while adhering to their preferred Key Performance Indicators (KPIs) and best practices.

 

In addition to Brett Houck’s leadership, Gray Harbor Digital boasts a formidable team of industry veterans. Chief Operating Officer Mitchell Richler, with over 15 years of experience working with leading advertisers across diverse sectors brings invaluable expertise to the table. Richler, who co-founded and scaled two successful ventures in the online media and consulting space, further enhances Gray Harbor Digital’s operational excellence and strategic vision.

Further amplifying the company’s capabilities is Kelly Ground, appointed as Chief Growth Officer in May 2023. With a remarkable 19-year track record in affiliate and partner marketing, Ground’s strategic acumen and innovative mindset have been pivotal in driving growth across agency, brand, and partner domains. Prior to joining Gray Harbor Digital, Ground held key positions, including Senior Director of Strategy and Insights at a leading global affiliate and partner marketing agency, where she was recognized as a Top 30 Partnership Marketing Changemaker in the US by Hello Partner. Her tenure as Senior Digital Marketing Manager at HSN also fortified her expertise in implementing highly effective affiliate and display programs. The combination of Brett Houck, Mitchell Richler, and Kelly Ground underpins Bayfront Media’s inception, marking a new era of dynamic diversification and industry leadership. As Gray Harbor Digital continues to experience exponential growth, driven by the escalating demand for transparent relationships within the affiliate marketing landscape, Bayfront Media stands as a testament to the company’s unwavering commitment to compliance and brand safety.

Founded in May 2024 under the umbrella of Gray Harbor Digital, Bayfront Media emerged as a beacon of innovation in the partnership marketing realm. Spearheaded by CEO Brett Houck, Gray Harbor Digital swiftly established itself as a frontrunner in the partnership marketing landscape since its inception in June 2022. With over 15 years of expertise in performance marketing, Houck’s visionary leadership, coupled with a steadfast commitment to transparency, propelled the company to redefine industry standards.

Drawing from his extensive background in media buying and native advertising, Houck pioneered a revolutionary approach within Gray Harbor Digital by seamlessly integrating non-traditional affiliate partnerships into a traditional CPA model. This groundbreaking strategy not only fostered transparent partnerships but also democratized access to affiliate marketing campaigns and premium brands. As a result, hundreds of new partners now benefit from unparalleled opportunities while adhering to their preferred Key Performance Indicators (KPIs) and best practices.

 

In addition to Brett Houck’s leadership, Gray Harbor Digital boasts a formidable team of industry veterans. Chief Operating Officer Mitchell Richler, with over 15 years of experience working with leading advertisers across diverse sectors brings invaluable expertise to the table. Richler, who co-founded and scaled two successful ventures in the online media and consulting space, further enhances Gray Harbor Digital’s operational excellence and strategic vision.

Further amplifying the company’s capabilities is Kelly Ground, appointed as Chief Growth Officer in May 2023. With a remarkable 19-year track record in affiliate and partner marketing, Ground’s strategic acumen and innovative mindset have been pivotal in driving growth across agency, brand, and partner domains. Prior to joining Gray Harbor Digital, Ground held key positions, including Senior Director of Strategy and Insights at a leading global affiliate and partner marketing agency, where she was recognized as a Top 30 Partnership Marketing Changemaker in the US by Hello Partner. Her tenure as Senior Digital Marketing Manager at HSN also fortified her expertise in implementing highly effective affiliate and display programs. The combination of Brett Houck, Mitchell Richler, and Kelly Ground underpins Bayfront Media’s inception, marking a new era of dynamic diversification and industry leadership. As Gray Harbor Digital continues to experience exponential growth, driven by the escalating demand for transparent relationships within the affiliate marketing landscape, Bayfront Media stands as a testament to the company’s unwavering commitment to compliance and brand safety.